AME Launches the Virtual Artist Playbook

Nov 25

The Virtual Artist Playbook is the blueprint for Independent Recording Artists & Musicians to capitalize on the revenue streams that will generate the most profit for that individual.

There are 10 Basic Streams of Revenue for every independent artist:

Streaming
Sync Licensing
Social Media Revenue
Sponsorships & Grants
Features

Song Sales
Live Shows
Merchandise
Crowdfunding
Fan Subscriptions

The Covid-19 Pandemic eliminated 5 of these revenue streams:

Streaming
Sync Licensing
Social Media Revenue
Sponsorships & Grants
Features

Song Sales
Live Shows
Merchandise
Crowdfunding
Fan Subscriptions

BEFORE COVID-19

DURING COVID-19

The solution is simple.

To combat the effects of Covid-19 on independent artist revenue streams, I built the online presence for 4 artists to help them capitalize on their existing revenue streams and build new streams as we come out of the pandemic.

A user flow reinvented.

By created a customized, seamless online user experience, the Virtual Artist Playbook provides a customized user flow for my clients to effectively reach their target audiences to capitalize on their own bread-winning revenue streams.

Case Study: Vinnie - T

Let’s walk through what this online presence looks like with one of our artists, Vinnie - T. The online presence consists of 3 elements:

Website
Social Media Brand Kit
Electronic Press Kit

When applied to the above user flow, these 3 elements work seamlessly to create a high conversion sales funnel for the client and a flawless user experience for the consumer.

To the right, we see the preliminary branding document created for Vinnie - T. This document is the baseline for all the necessary UX and Aesthetic information needed to build our custom user flow.

Social Media Brand Kit

Below is a sample of what Vinnie - T’s social media pages will look like aesthetically. These graphics have been specially designed to fit both Vinnie’s target demographic and his target revenue streams.

Electronic Press Kit

Below is Vinnie - T’s Electronic Press Kit (EPK). EPK’s effectively serve as a resume in video format, and they are specifically used in creative industries to land work.