Give your content the emotional destination it needs.
Imagine watching a movie with no background music.
A movie without background music would be incredibly uncomfortable and awkward to watch. Without music to convey the mood, viewers would be left to guess where the movie is heading and what each individual scene means. Music serves as an essential component to guide the viewer through a content piece.
The most successful content pieces are those that tell a story. When a company is able to highlight their story, it gives unique components that cannot be imitated by competitors. Every company has at least one or two elements that make themselves different from the competition, and musically scoring your content helps accentuate those pieces.
Hear the difference.
Here is an audio sample with no music scoring. While the audio functionally fulfills its purpose, there is an emotional component missing. Someone listening to this audio would likely get bored and skip past this post.
Here is the same audio sample with music scoring. Because the audio now has an emotional destination, a listener would be likely to watch the entire post. While the music plays a subconscious role, it is obvious when it is missing.
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